Facebook has an increasing number of active users every month, and the social network remains one of the most popular in the world. Facebook is a leader among other competitive platforms because the audience changes every year. What kind of users visited the social network in 2024? We analyzed by age group, region, and gender. This analysis will be very useful for advertising campaigns.
If you are looking for a global audience for advertising campaigns, adapt content for people of different ages. With the new digital tools that Facebook is announcing this year, change your approach to optimizing your advertising campaigns.
Regional distribution
- Europe. More than 420 million Europeans are constantly following current events, news, and themed communities.
- Oceania, Asia. In this region, the number of users reaches 1.6 billion. A characteristic feature of the region can be called the viewing of entertainment content by users. Customers support small businesses, and Facebook is used as a platform for the implementation of advertising campaigns.
- Latin America. There are 470 million users actively interacting with different communities in the region. Users are interested in content about wellbeing and health, and visit lifestyle communities.
- Africa. In Africa, 324,000,000 users are looking for business contacts, regional news. Africans are used to actively interacting with important family updates.
- North America. In the region of 430 million, users are looking for bargain online shopping opportunities, browsing local news. Users are also interested in other events. North American users use Facebook to promote brands.
Age distribution
The main audience of Facebook is young men and women under the age of 34. Young people use the popular platform for career achievements, socializing with friends, online shopping, and browsing current trends.
- Age 18-24. This age group includes 23% of all users. Users join thematic communities, connect with relatives and friends.
- Age group 25-34 years old. Career content, information about social commerce is viewed by 31.1% of users. This category is interested in opportunities to meet new brands, lifestyle news.
- Age 35-44. Men and women view local events, look for family news, and are active in groups. 20.2% of users actively engage with brands.
- Ages 45-54. This category includes 12% of Facebook users. People are interested in learning content and also participate in events. Users are looking for opportunities to improve their professional skills and are also interested in useful tips.
- Age 55+. Older people join thematic groups, read news, and spend a lot of their free time on social networks. 13.7% of users share content with friends and relatives.
Gender type distribution
- 43.2% of all Facebook users are women. Representatives of the female gender participate in events, visit groups, and share content with friends. Women create content for other platforms, participate in online communities.
- Men make up 56.8% of users of the popular social network. Men often view brand publications, search for current news.
Conclusions
Facebook will continue to be popular in 2025. The social network is liked by residents of different regions and representatives of almost all age groups. If you’re looking for a global audience for your advertising campaigns, tailor content for people of different ages. Be sure to take into account current trends. Younger people are looking for style news, while for older users, connecting with family is important. On Facebook, all categories of users get what they need.
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